Modular, as in, like nothing you've seen before
The overwhelming success of the original KISS Drawers I think can be tied to one big factor: their customizability.
Made with aluminum and baltic birch, the drawers were purpose-built for hacking, modifying, painting, and creative add-ons. And people impressed with full-blown artistic paintings on the fronts, collapsing tailgate kitchens, hinged wings, and much, much more.
The Reef will support this by continuing to be made from mod-friendly materials, but I will also be offering some add-ons to jump-start folks' custom builds.
Here's another rough animation of what I mean: